Wet toilet paper is a washout
Last year Kimberly-Clark Corp., maker of Kleenex and Scott tissues, introduced Cottonelle Fresh Rollwipes, a moist toilet paper in a huge dispenser. This year, sales are near nonexistent. Several things went wrong witht the product. It comes in a big dispenser so it looks bizarre next to the toilet. The company advertised nationally, even though the product was only available in a few markets. The commercials didn’t explain what the heck the product does - cleaning people’s undercarriages.




